I'm a comms and media strategist with 20 years in the agency trenches

Driven by the belief that there's always a better way if you have the passion and determination to seek it out

I’m an ally to agencies

Helping to fill resource gaps, add some firepower or bring a fresh perspective when it’s needed. Improve how they work, talk about themselves and approach new business and pitching

A mentor for up and coming superstars

Helping businesses across the industry to empower their most passionate, talented and driven people, shaping their career in advertising to stay motivated and be incredible at their craft

An unbiased voice for clients

Helping marketers solve tough challenges, work more effectively with their agency partners, avoid pitching as much as possible and when necessary, find new partners in a more effective way.

How I Can Help

AGENCIES

Strategic Business Consulting

On Demand Strategy & Planning

Client Relationship Support

New Business & Pitch Support

MARKETERS

Strategic Problem Solving

Agency Relationship Evaluation, Optimisation and/or Remediation

Agency Pitch Support

TRAINING

Speaking at Team Events

Customised Training Sessions & Workshops

One on One Mentoring

What people say about me

  • "Smartest media planner I've ever worked with, complete trust will optimise my media spend."

    Simon Millard MD @ OptiMill Marketing

  • "In an industry awash with misdirection, hype, and disguised effectiveness, Phil brings clarity, experience, outcomes, and truth-telling. The best of what I have learned in my most formative years is thanks largely to Phil. Even today, as a peer, I still learn from him. There is little he hasn’t seen, and even less he can’t find a way to solve. Hire Phil."

    Fabian Di Marco Founder/Director @ Tzu & Co

  • "A brilliant mind, provocative and with 'that power' of translating the most sophisticated strategies into concrete media actions."

    Valeria Mares EVP Global Strategy @ Mediahub

  • "Phil is a fantastic strategic thinker who pushes the status quo to achieve the best outcomes for clients and colleagues. Personally, his mentorship has been invaluable to me; I still consider him the person who most helped shape my professional career."

    Renee Meznarsic Marketing Campaign Lead @ WSU

  • "I'd highly recommend Phil if you want a genuine communications & media strategist who analyses with you the mindset of your customer and the role of your marketing and channels to create behaviour change. He will create disciplined strategy and translate it to efficient plans that are creative in their implementation to amplify your brand's messaging. He cares about the results so he can keep learning for you to optimise every dollar spent."

    Iain Good Partner @ Premiumisation Partners

  • "Highly recommend Phil to step change your media strategy."

    Christine Le Maitre Head Of Marketing Consumer Healthcare @ iNova Pharmaceuticals

  • "Phil is a rare talent in understanding a client's objectives and translating that into a successful strategy. He's unique in his style of training and managing, leaving no stone unturned to ensure his team and clients excel and learn to navigate future challenges. He never shies away from the hard or uncomfortable questions and his challenger mindset never settles for the ordinary, constantly chasing excellence. It was a dream working with him and I look forward to again in the near future."

    Debroop Bhattacharya SEM Manager @ QANTAS

  • "Phil is a true marketing guru who consistently impressed us with his innovative strategies and impeccable execution. His ability to think outside the box and tailor solutions to his client’s specific needs gives him a unique point of difference in the Australian market. Phil's passion to helps his clients win shines through in everything he does, and his enthusiasm is contagious. I would highly recommend his services to anyone looking to elevate their marketing efforts."

    Charlie Newton Group Business Director @ JCDecaux

  • "If you want your business to solve complex problems with strategic thinking, Phil's your guy. He's a lifelong learner who brings a challenger mentality to everything he does - never one to 'follow the crowd'. You'll be in good hands."

    Michael Troumbas Founder @ HAVE Partners

  • "Phil is an exceptional strategic thinker, consistently thinking outside the box and pushing brands to improve by pursuing a holistic channel approach. Over the past five years, I have had the privilege of working with Phil and continuously learning from him. He is an outstanding mentor who has significantly enhanced my skills and broadened my perspectives. I am immensely grateful to have had the opportunity to work with Phil in my career and continue to work with him as my mentor."

    Jana Mehrtens Digital Director @ ADMATIC

  • "Media makes the difference in our game, but you also need someone in media who understands creativity and how creative teams work. I've been lucky enough to win and deliver some of my proudest campaigns side by side with Phil and am excited to see the journey is still going."

    Adam Harriden Group Executive Creative Director APAC @ [INVNT GROUP]

  • "A curious and creative thinker who is bold enough to challenge the status quo, and has the knowledge, experience and intelligence to back it up. Whether it's broad strategic thinking or meticulously crafting a message, I can't think of anyone I'd trust more to get results."

    Graeme Du Toit Head of Sales & Marketing @ ESL FACEIT Group

Got A Gap To Fill?

If you're feeling like you could use a hand right now or maybe down the road, a conversation is the best place to start. Shoot me a message below, give me a call or drop me an email and let's talk!